EVERGREEN MARKETING RESOURCE
External Sources and Advertising Links
Use primary evidence and visible commercial labels so readers understand why a link is present.
Original IAM guidance · 2026-10-28. Evergreen resource; no invented historical publication date.
Use the original relevant reference
Support technical or platform-specific statements with the appropriate current original documentation. Keep the document title and source context in the editorial record. Link near the relevant discussion where possible. A general homepage is often less useful than the exact document a reader needs to check.
Check meaning as well as access
A200 response only proves a page responded. Read the current destination and check its date, configuration and jurisdiction against the statement in the article. If it no longer supports the claim, correct the text or replace the reference with an appropriate source. Do not let an old link quietly lend authority to a different current claim.
Label the commercial relationship
Kongtractors and ProMows banners are advertisements, displayed separately from editorial source links. Their presence is not a technical review, endorsement of an article or a claim of availability in every market. The ad links use sponsored/nofollow qualification. No placement is offered as a guaranteed ranking benefit.
Keep the owner of the enquiry clear
Snow-service requests belong with the actual provider. Marketing/editorial enquiries on this site go to IAM. External contractor and advertising destinations retain their own scope and acceptance process. A visible contact button does not establish that a message was delivered or an application was accepted; this build does not send test leads.
Apply this framework
Related foundations
Snow removal SEO · Snow contract marketing · AEO · GEO · LLM visibility · Snow Removal Content Strategy · Internal Linking for Snow Contractor Websites
Original platform references
Google: AI features and your website · Google: link best practices · Google: spam policies
Put your actual market on the brief.
Tell IAM what you offer, where you actually work and who should receive the enquiry. Agree the content, technical work and reporting before the campaign starts.
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